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Instruction on how to use

Getting Started Personal Branding

Home Getting Started Personal Branding

Personal Branding

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Module 1

Getting Started Personal Branding
Workshop Objectives Personal Branding

Module 2

Defining Yourself (I)
If You Don’t, They Will
Brand Mantra
Be Real
SWOT Analysis
Case study: Module 2 - Personal Branding

Module 3

Defining Yourself (II)
Pillars
Passions
Define Your Strengths
The Three Cs
Case study: Module 3 - Personal Branding

Module 4

Controlling and Developing Your Image
Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Case study: Module 4 - Personal Branding

Module 5

Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Build Rapport
Case study: Module 5 - Personal Branding

Module 6

Sharpening Your Brand
Blogging
Authenticity Is Key
Transparency
Networking
Case study: Module 6 - Personal Branding

Module 7

Appearance Matters
First Impressions
Rise Out of the Crowd
True Reflection
Dress for Success
Case study: Module 7 - Personal Branding

Module 8

Social Media (I)
Needs Constant Monitoring
Security
Have an Objective
Promote
Case study: Module 8 - Personal Branding

Module 9

Social Media (II)
It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Case study: Module 9 - Personal Branding

Module 10

Brand Management During a Crisis
Caught in a Bad Spot
Never Burn a Bridge
Information
Monitor and Respond
Case study: Module 10 - Personal Branding

Module 11

Branding Personality Traits
Identify Your Unique Values
Be Bold
Think Outside the Box
Fail. Learn. Repeat
Case study: Module 11 - Personal Branding

Module 12

Wrapping Up

Getting Started Personal Branding

Getting Started Personal Branding

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