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Instruction on how to use

Be Real

Home Be Real

Personal Branding

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Module 1

Getting Started Personal Branding
Workshop Objectives Personal Branding

Module 2

Defining Yourself (I)
If You Don’t, They Will
Brand Mantra
Be Real
SWOT Analysis
Case study: Module 2 - Personal Branding

Module 3

Defining Yourself (II)
Pillars
Passions
Define Your Strengths
The Three Cs
Case study: Module 3 - Personal Branding

Module 4

Controlling and Developing Your Image
Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Case study: Module 4 - Personal Branding

Module 5

Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Build Rapport
Case study: Module 5 - Personal Branding

Module 6

Sharpening Your Brand
Blogging
Authenticity Is Key
Transparency
Networking
Case study: Module 6 - Personal Branding

Module 7

Appearance Matters
First Impressions
Rise Out of the Crowd
True Reflection
Dress for Success
Case study: Module 7 - Personal Branding

Module 8

Social Media (I)
Needs Constant Monitoring
Security
Have an Objective
Promote
Case study: Module 8 - Personal Branding

Module 9

Social Media (II)
It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Case study: Module 9 - Personal Branding

Module 10

Brand Management During a Crisis
Caught in a Bad Spot
Never Burn a Bridge
Information
Monitor and Respond
Case study: Module 10 - Personal Branding

Module 11

Branding Personality Traits
Identify Your Unique Values
Be Bold
Think Outside the Box
Fail. Learn. Repeat
Case study: Module 11 - Personal Branding

Module 12

Wrapping Up

Be Real

Be Real

You must first complete Workshop Objectives Personal Branding before viewing this Lesson

You must first complete Workshop Objectives Personal Branding before viewing this Lesson

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