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Instruction on how to use

Getting Started Trade Show Staff Training

Home Getting Started Trade Show Staff Training

Trade Show Staff Training

Module 1

Getting Started Trade Show Staff Training
Workshop Objectives Trade Show Staff Training

Module 2

Pre-Show Preparation
Prepare for Physical Issues
Developing a Great Elevator Speech
Setting up a Schedule
Connect with Attendees
Case Study: Module 2 - Trade show staff training

Module 3

Booth Characteristics and Set-Up (I)
Stand Out
Create a Booth ManualChecklist
Technology
Scout a High Traffic Area
Case study: Module 3 - Trade show staff training

Module 4

Booth Characteristics and Set-up (II)
Signage
Match Your Brand
Private Area
Focus on a Message
Case study: Module 4 - Trade show staff training

Module 5

During the Show (I)
Company Objectives
Highlighting Your Product
Do Something Memorable
Social Media
Case study: Module 5 - Trade show staff training

Module 6

During the Show (II)
Classic Do’s and Don’ts
Gamification
Walk the Floor
Keep the Distractions Away
Case study: Module 6 - Trade show staff training

Module 7

Qualifying Visitors
Know the Answer
Engage with Qualifying Questions
Body Language
Listening Skills
Case study: Module 7 - Trade show staff training

Module 8

Engaging the Right People
Prospects
Time Wasters (Catch and Release)
Press
Competitors
Case study: Module 8 - Trade show staff training

Module 9

The Rules of Engagement (I)
Start With an Open-Ended Question
Record all Prospect Information
Be Specific with Your Message
Get a Commitment
Case study: Module 9 - Trade show staff training

Module 10

Rules of Engagement (II)
Having a Welcoming Environment
The Dos and Don’ts of Business Cards
Observational Skills
When Not in the Booth
Case study: Module 10 - Trade show staff training

Module 11

After the Show
Review Information and Rank Your Leads
Follow Up with Your Leads
Send Information Promptly
Lessons Learned
Case study: Module 11 - Trade show staff training

Module 12

Wrapping Up

Please start the Course before starting the lesson

Back to: Trade Show Staff Training > Module 1

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